This was a fun digital campaign to work on, the colors and items specially chosen to bring a harvest feel celebrating pumpkins and pumpkin flavored items at Fairway.
On May 4th, 2022, New Jersey implemented it’s ban on plastic one-use bags and paper bags in stores. Months leading up to it, I began sketching and designing my own ideas for reusable grocery bags.
I wanted each bag have a purpose, one for produce, another for meat & seafood, for dairy & frozen, and so on. My thought was twofold: it would make putting groceries away easy once home and it would help prevent food contamination.
Below are final looks and sketches of produce bags I drew and designed.
Each piece of produce was drawn digitally in Procreate then exported into Indesign where I laid everything out. Once set to my liking, I printed mock bags through Snapfish.
This bag design would act as a general grocery bag, rather than for specific items.
I enjoy trying to make puns out of the things I create. It’s one of the joys of life. This DAIRY GOOD bag though didn’t quite hit the mark for me, so a simple DAIRY will suffice in this situation.
I plan to make this a DAIRY & FROZEN bag in the future.
Illustrations for this bag were easy and straight forward. The most complicated one was the cheese, mainly in getting the right colors and getting that immediate recognition that, yes, that is in fact cheese.
It’s very important to get colors right when creating food. This was one of the challenges I faced when creating these illustrations. I found using the eye dropper on real images of meat allowed me to use accurate colors. I also gathered inspiration from other illustrations of meat and seafood to feel out how much detail and shading I should include.
As a Print Design Customer Service Administrator, later renamed to Account Executive, my job tasks me in creating a weekly circular for my member, and overseeing their print and digital requests. My goal is to help them achieve their advertising needs while meeting brand guidelines and deadlines.
My first account was Price Rite Marketplace, a discount grocery chain with stores in Massachusetts, Connecticut, New York, Rhode Island, Pennsylvania, and New Jersey. On a weekly basis I would create for them a weekly 2-page circular (Images 1-2) and request digital web banners for their website. On an as needed basis, I would also make or request mailers (Images 3-8), signs, and bagstuffers. I oversaw creative for their Grand Re-Opening in 2019, which included a special 4-page circular (Images 9-12), bus shelter signs (Image 13), bus king signs, billboards, and aisle directories.
In June of 2020, I also acquired the Fairway Marketplace account, a small chain of five grocery stores in NYC and Pelham, NY. On a weekly basis I would create for them a 6-page circular (Images 14-20) and request digital creative for Web/Mobile/social media platforms.
For well over a year I handled both of these accounts, utilizing time management and organization skills to make sure each account received what they needed and in a timely manner.
In October 2021, I handed over the Price Rite reigns to a new fellow co-worker and I now solely oversee Fairway Markets.
These were some flyers and digital assets that I created to bring awareness to events and products of the Spotswood Youth Baseball Softball League (SYBSL) .
The SYBSL already had a sign for their annual picnic, but I was tasked with redesigning it to make it more clear, colorful and eye catching. The first image is of my redesign and the second image was its previous design.
At times, the SYBSL will sell and promote products they are selling at baseball games, or an event that patrons can participate in to raise funds for their group.
Images three, four and five were designed to promote the Spotswood Chargers blanket as a print flyer, and for social media on Instagram and Facebook.
Images six and seven were for a Thanksgiving Day football pool, designed for Instagram and Facebook.
In the summer of 2018, I was recommended for a graphic design job for Rutgers Graduate School of Education, Center for Literacy Development. I was tasked to create a booklet for their Annual Conference on Reading and Writing.
Utilizing my graphic design skills, references from previous years and feedback from my client, I was able to create a beautiful, minimalistic booklet for the conference from blank page to print.
I was brought back the following year and produced their 2019 booklet.
Below are links to the completed booklets:
This poster was created for a contest for the Philosophy Symposium at Middlesex County College. out of several entries it was chosen as the winner of the contest.
Below the final poster is a college of sketches and ideas that I came up with.
From sketch, to digital image, to product creation, to product usage, this project filled me with great satisfaction. To see an idea turn into something tangible that you can hold in your hand must be a great joy for multitudinous creators.
